10 Social Media Mistakes Small Businesses Make

Stop me if you have heard this one: You are scrolling through your social media feed when you see a post from a local business page. It’s too promotional, dry, and has no real focus–much like every other post you see from them. Disinterested, you unlike the page and continue.

Social media can be a double edge sword for small businesses–on one hand, it allows them to compete with big business and get their name out to more people in their community, on the other hand, if done wrong they are left with a lot of work and very little return. This conundrum was the core of my talk at a recent keynote I gave for a Seattle chamber of commerce meeting. While the talk was a little over an hour and a half long, just for you, I summarized my points below (aren’t I nice?):

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Giving Consumers Control: The Power of Social Media

Since this is a rather hot topic now a days, I decided I should start off with a TED talk. The speaker, Sherry, talks about how we have become so dependent on our technology, that it is shaping who we are becoming. The control we have over what content we want to read, and more importantly, the content we share with the world, has become a worldwide epidemic. Our mothers warned us to never talk to strangers, yet we converse with them every day on Twitter and Facebook. Our online presence is starting to hold more weight in job interviews than actual resumes, and companies look through potential employees Facebook’s before even asking them in for an interview.  The idea of having control is part of the reason why social media is so big today.

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