Giving Consumers Control: The Power of Social Media

Since this is a rather hot topic now a days, I decided I should start off with a TED talk. The speaker, Sherry, talks about how we have become so dependent on our technology, that it is shaping who we are becoming. The control we have over what content we want to read, and more importantly, the content we share with the world, has become a worldwide epidemic. Our mothers warned us to never talk to strangers, yet we converse with them every day on Twitter and Facebook. Our online presence is starting to hold more weight in job interviews than actual resumes, and companies look through potential employees Facebook’s before even asking them in for an interview.  The idea of having control is part of the reason why social media is so big today.

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