Almost every marketing class mentions it. Every marketing blog I subscribe to talks about it, and almost every company I have been interested in recommends you know how to do it. The Internet has come a long way since Netscape in 1994. People spend more time online than anything else; 78.9% of people online in the world is from America alone. This is why companies have thrown all their marketing efforts into digital marketing, and are looking for people who are masters at tackling the wizardry that is search engines. Search Engine Optimization, or SEO, has become the pinnacle of internet marketing. If you aren’t using SEO, you aren’t taking full advantage of the marketing potential the internet has. But why is it so popular? Do we really need this? Let’s find out.